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Developing a Team Purpose Statement

The intention of this tool is to help you develop a Team Purpose statement.  Teams which have a strong sense of purpose are more effective and produce better outputs. It is the basis of creating a high performing team.


An agreed sense of purpose provides clarity about WHY the team exists, and the chosen road to success.  The team’s purpose dictates which motivational drives are engaged for creating excellence. As part of the process for developing team purpose, the team creates an alignment between personal purpose and team purpose. This creates a focus for shared responsibility.


Team purpose provides a context for decision making and becomes a motivator for performance. Teams with a strong sense of purpose work to higher standards, have individuals who know how they contribute and focus on outcomes not activity.

Team Purpose Statement Development
Use this tool to help you and your team develop a compelling purpose statement together.
Team Purpose Statement Development.pdf
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