The Next Curve Network - Helping You To Better Results
    The Next Curve Network - Helping You To Better Results

Helping you to develop Marketing and Sales alignment for better results

 

Imagine a situation where a salesperson connects with one of your customers or prospects, and the customer says, “I’m glad we can talk as I’ve just seen this about your offering and I’ve got a couple of questions.”

 

 

What happens next is down to how aligned your marketing and sales strategies and organisations are.

 

Are the dots joined up and the salesperson knows what type of conversation to have and how to develop it or does something get “lost in translation”?

 

To implement a strategy through your commercial channels, Ricky Coussins and David Mason have identified six strategies necessary to create a functioning marketing and sales operating system which will deliver better results.

 

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